I had the privilege of leading the production of the official video clip for the runway show, as well as curating the music set that accompanied Maison ARTC’s showcase.

Being part of such a prestigious event was an honor for both me and Zayart, marking our presence at the highest level of the fashion industry. This experience allowed me to immerse myself in the world of fashion shows, ensuring that the sound design and visuals seamlessly complemented the artistic vision of the runway.

This project reinforced Zayart’s positioning as a creative hub at the intersection of music, art, and high fashion, further expanding our expertise in audiovisual storytelling for luxury and cultural events.

Ranked #1 on Spotify Morocco for three weeks, this project was a major milestone for both Zayart and my professional journey. I had the privilege of leading the production of this groundbreaking EP, managing video clip production, recruitment, logistics, and overall project execution.

This experience allowed me to sharpen my teamwork, communication, and negotiation skills, ensuring that every element aligned with our vision of artistic excellence.

Beyond personal growth, Project Khamssa played a key role in Zayart’s development, pushing us to new creative and operational heights. The project’s success and recognition reinforced Zayart’s position as a leading B2B creative hub, merging music, culture, and innovation at an unprecedented level.

I had the privilege of making a real impact on youth employment in Morocco, combining mentorship and technology to create a holistic approach.

Through ArabExcellence, I coached and guided young talents in identifying their purpose and setting career aspirations. Then, leveraging MatchExcellence, we provided them with skill assessments, personality tests, and tailored insights, helping them match with ideal job opportunities that align with their potential.

Beyond the direct impact on talent development, this experience allowed me to gain valuable insights into governmental programs, refine my pitching skills, and further develop my technical expertise in workforce solutions. It was a true honor to earn the trust of GIZ and the German Ministry for Economic Cooperation and Development, reinforcing our shared commitment to youth empowerment and sustainable employment.

Through ArabExcellence and MatchExcellence, we combined coaching, mentoring, and technology to support young talent in finding their purpose, developing soft skills, and accessing relevant job opportunities. By bridging the gap between education, skills development, and employment, we helped create a sustainable impact on youth employability.

As CTO of MatchExcellence, I ensured that our platform was fully prepared to facilitate onboarding and talent matching at scale. This experience also allowed me to strengthen my technical expertise and gain deeper insights into the functioning of governmental programs.

It was an honor to earn CFYE’s trust and officially count them as a partner of MatchExcellence and ArabExcellence, reinforcing our shared commitment to youth empowerment and sustainable employment solutions.

I had the privilege of leading the onboarding of Intelcia’s fresh graduates on MatchExcellence, providing them with a structured path for skill development and career growth.

This collaboration allowed me to gain valuable insights into IT HR processes and understand the expectations and challenges of fresh graduates entering the workforce. It was rewarding to see their enthusiasm as they engaged with personality tests, explored their potential, and assessed their skills through our platform.

Their feedback was instrumental in enhancing MatchExcellence’s user experience, reinforcing our commitment to empowering young talent with the right tools for a successful career.