Maison ARTC is a visionary Moroccan fashion house known for its bold fusion of art, culture, and sustainability. Founded by Artsi Ifrah, the brand challenges conventional fashion through avant-garde designs, upcycled materials, and deep storytelling. Maison ARTC’s work transcends clothing, serving as a medium for cultural expression, identity, and innovation. With global recognition, including showcases at London Fashion Week, the brand continues to redefine Moroccan craftsmanship in the contemporary fashion world.
OUR COLLABORATION
WHAT WE DID TOGETHER
LONDON FASHION WEEK
I had the privilege of leading the production of the official video clip for the runway show, as well as curating the music set that accompanied Maison ARTC’s showcase.
Being part of such a prestigious event was an honor for both me and Zayart, marking our presence at the highest level of the fashion industry. This experience allowed me to immerse myself in the world of fashion shows, ensuring that the sound design and visuals seamlessly complemented the artistic vision of the runway.
This project reinforced Zayart’s positioning as a creative hub at the intersection of music, art, and high fashion, further expanding our expertise in audiovisual storytelling for luxury and cultural events.