I had the honor of contributing to this momentous event by managing the music direction for the official commercial. This project required precise synchronization with the video director, ensuring that the sound design aligned perfectly with the visual storytelling and brand identity.

This experience allowed me to strengthen my teamwork capabilities, artistic direction, and communication skills, refining my ability to work in high-level production environments.

Additionally, this collaboration was a major step forward for Zayart’s B2B operations. We developed a custom client app that enabled the client to review demos, compare options, and provide real-time feedback, optimizing the creative process and ensuring a seamless delivery.

Being selected by Mastercard was already a great honor, but being chosen as the sole beneficiary in 2022 made it an even more humbling and transformative experience.

For three months, 120 Mastercard experts worked closely with us, providing invaluable insights in marketing, sales, and user engagement. Their guidance helped us refine our go-to-market strategy, optimize user acquisition, and strengthen MatchExcellence’s positioning as a leading talent-matching platform.

Beyond strategy, this collaboration also allowed me to test my pitching skills, hone my leadership and management abilities, and receive direct feedback from industry experts on our platform’s UI/UX, design thinking, feature set, and tech stack. Witnessing their reaction and engaging in deep discussions on product innovation and scalability was incredibly rewarding.

This partnership not only accelerated our growth but also validated MatchExcellence’s vision of leveraging technology to connect talent with transformative opportunities worldwide.