Royal Air Maroc (RAM) is Morocco’s national airline and a key player in global aviation, offering flights to destinations across Africa, Europe, the Americas, and the Middle East. Committed to innovation, customer experience, and cultural representation, RAM plays a crucial role in promoting Moroccan heritage and tourism worldwide. As a flagship carrier, Royal Air Maroc continues to enhance connectivity, service excellence, and industry leadership in the aviation sector.
OUR COLLABORATION
WHAT WE DID TOGETHER
RAM ADVERTISING CAMPAIGN
Managing the music direction for this campaign was an incredible experience, from selecting the right artist to overseeing studio sessions and collaborating closely with Royal Air Maroc’s marketing team. The campaign was a resounding success, reinforcing the brand’s identity and emotional connection with its audience.
This project significantly strengthened my artistic direction skills, improved my communication and coordination abilities, and helped me further develop Zayart’s B2B solutions in the music industry.
Beyond professional growth, this collaboration created meaningful opportunities for emerging artists, allowing them to work with prestigious companies like Royal Air Maroc and gain financial stability through their craft.