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LONDON FASHION WEEK

Maison ARTC’s London Fashion Week runway show was a standout event, held in partnership with the Moroccan Ministry of Tourism’s "Morocco, Kingdom of Lights" program and the British Council. This collaboration aimed to showcase Moroccan creativity and cultural heritage on a global stage, merging fashion, music, and visual storytelling.

OUR COLLABORATION

MY INVOLVEMENT IN THE PROJECT

I had the privilege of leading the production of the official video clip for the runway show, as well as curating the music set that accompanied Maison ARTC’s showcase.

Being part of such a prestigious event was an honor for both me and Zayart, marking our presence at the highest level of the fashion industry. This experience allowed me to immerse myself in the world of fashion shows, ensuring that the sound design and visuals seamlessly complemented the artistic vision of the runway.

This project reinforced Zayart’s positioning as a creative hub at the intersection of music, art, and high fashion, further expanding our expertise in audiovisual storytelling for luxury and cultural events.

INSIGHTS

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